Sterling Presser





We create a unique architecture workflow

We believe that the best projects can only be initiated by a totally integrated design approach from the first start. An associative design approach brings together architects, structural engineers, geometry specialists, analysts, graphic designers, to stimulate a "creative abrasion" in order to deliver a more sustainable built environment.  With this in mind, we design buildings, infrastructures, bridges, masterplans, interiors, objects to respond to the biggest challenges of our time: can we change or adapt the way we currently live, work and circulate...


Architectures & Structures

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We crossover expertises within a single team

By working together from the start of any new project, architects, designers and engineers combine their knowledge to achieve optimal integrated design. Our team combines the most advanced 3D technology to model, simulate, analyse, draw and visualize together with traditional methods of sketch and storytelling to stimulate a cross over intuition and creativity.




We deliver feasible design

It does offer the best value for our clients. Integrating together architectural design and engineering services facilitates the dialogue in the design process to make new dreams achievable and technically sound. It does bring together a unique team as a single point of contact working with a unique 3D workflow. It proves to be efficient, economical and protects the first original ideas integrity through the process: we aim design excellence within the given programme and budget. The result is healthier architecture and structures that improve quality of life, whatever the future may bring.


Architects & Engineers

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What is our singularity?

Our office singularity is to create a unique Architecture and Engineering workflow that we call “ASSOCIATIVE DESIGN”. In our view, successful projects are the fruit of collaborations between disciplines. We want to be expected the unexpected, “the coming next” and being able to make new dreams technically feasible, and respond to the biggest challenge of our time.


How does the combination of disciplines influence our work?

We often refer to the concept of "creative abrasion process" where ideas really rub against each other productively as opposed to destructively! In the fabrication of a project, in the genesis of an idea, we can very often experience the division of tasks, where each discipline leads the idea in different branches and directions without necessary over viewing the project consistency. It does disempower the strength of the original essential idea.


Is there a risk that only technical constraints drive the design?

If it is the case, it might mean there is a missed opportunity. Brilliant engineering ideas, known for being perhaps pushing too far the constructability, can stimulate interesting architectural challenge. The same for visionary architectural conceptions, they can stimulate challenging technical opportunities. In the end of the process, we seek elegant, impactful and smart concepts, and ensure that technical issues and functionality are under control. Mastering technical issues and cost implication is to work in symbiosis with a high class architecture language.


Can we innovate in buildings and design with cost and programme control?

Our best vision needs to be accompanied from the early beginning by a cost consultant in direct link with the industry, to have the relevant cost feedback. It is definitely possible to deliver innovation and manage cost and time, but it needs to be planned from the early beginning.


With which tools do we work?

We create our own tool together with the latest 2D/3D techniques available in the industry, depending on the project needs and focus. We combined traditional methods of sketch, storytelling and text scenario with the most advanced 3D technology and modelling to stimulate intuition, simulate, analyse and visualise. The parametric tools and the feedback loop between geometry-structure plays a big role.


How do we understand and implement sustainability concepts?

Sustainability became a generic word which is in reality hide a complex process. We are quite concerned that energy efficiencies, the impact of fossil energy, the use of material are not yet fully formalised in code of practice in a more rigorous way. Practically our new architecture aims at reducing and converging to zero the energy from external sources, producing zero carbon dioxide emissions, and at the end of the building project life time producing zero waste. Is it achievable? On each project we aim at working straight away with the most cutting edge consultant and specialist organisation so that it is not a missed opportunity to change, adapt and shape a better world!


Can we change the way we live, work and circulate?

The reunification of art and science – architecture and engineering -  needs to serve the bigger challenge of our time. We need to question the culture of waste and shift our priorities! There is a huge potential to retrofit buildings and create new smarter architectures and structures. Building with local resources and the integration of passive solutions are amongst the solutions to respond to site and climate specificities. What do we wait to combine ancestral knowledge with new smart building technologies to enable us to interact, sense and communicate actively with our built environment and certainly impact positively the long term scale…? The reason we engage in our design activity is to impact the local context of our sites and contribute to new global question: can we change the way we currently live, work and circulate? It is the new architecture and engineering challenge of our time…

Architects & Engineers

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